Product Knowledge Salesman
Education is the key to be successful in selling your products. So that means that you need to study. What I also mean you need to know your products and your competitors products. In heavy equipment sales/rentals, you need to the know the classes of equipment. From Weight, models, what they do, how big the bucket is, and much more. To be successful, you need knowledge…which can be learn. You would be surprise when I talk to different heavy equipment rental salesman that don’t know the difference from one machine to the other. If you are going to be in the business then you need to know the business.
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