Category Archives: Successful

Customer Feedback and Sales: How to Use Client Insights to Boost Sales Performance

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In the world of sales, understanding your customer is the cornerstone of success. But how do you bridge the gap between what you think your customers want and what they actually need? Welcome back to “Best Salesman,” where today we’re diving into the power of customer feedback and how it can be a game-changer in boosting your sales performance.

The Value of Customer Feedback:
Customer feedback is an invaluable resource for any salesperson. It provides direct insights into what your clients appreciate about your product or service, what challenges they’re facing, and what improvements they desire. This feedback can guide your sales strategy, product development, and customer service approach, aligning your offerings more closely with customer needs.

1. Collecting Customer Feedback:

  • Surveys and Questionnaires: Use tools like SurveyMonkey or Google Forms to create and distribute surveys that ask targeted questions about your customers’ experiences.
  • Interviews and Focus Groups: Conduct one-on-one interviews or organize focus groups to delve deeper into customer opinions and preferences.
  • Social Media and Online Reviews: Monitor social media channels and online review sites to gather unsolicited feedback and understand public sentiment towards your brand.

2. Analyzing Feedback for Actionable Insights:

  • Identify Patterns and Trends: Look for common themes in the feedback to determine areas for improvement or potential market opportunities.
  • Segment Feedback: Break down the feedback by customer demographics, purchasing behavior, or product usage to tailor your sales and marketing strategies effectively.

3. Implementing Changes Based on Feedback:

  • Product or Service Improvements: Use feedback to refine your offerings, addressing common complaints or incorporating suggestions that can enhance user satisfaction.
  • Personalize Your Sales Approach: Adjust your sales pitch and communication based on the preferences and feedback of different customer segments.
  • Training and Development: Use customer insights to identify areas where your sales team can improve, focusing on training programs that enhance their skills in those areas.

4. Communicating Changes to Customers:
Let your customers know that their feedback has been heard and acted upon. This not only improves customer satisfaction but can also turn neutral or dissatisfied customers into loyal advocates.

5. Measuring the Impact of Feedback on Sales Performance:

  • Track Sales Metrics: Monitor changes in sales volume, repeat business, and customer retention rates after implementing feedback-driven changes.
  • Customer Satisfaction Scores: Use metrics like Net Promoter Score (NPS) to gauge customer satisfaction and loyalty over time.


Leveraging customer feedback is not just about identifying flaws; it’s about fostering a culture of continuous improvement and customer-centricity. By actively listening to your clients and adapting based on their insights, you can enhance your sales performance, build stronger relationships, and set yourself apart in a competitive market. Stay tuned to “Best Salesman” for more strategies that help you excel in the art of sales.

Negotiation Skills for Sales Professionals: Tips and Techniques for Closing Deals

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Negotiation is an art form, especially in the world of sales. As part of our ongoing series at “Best Salesman,” today we delve into the nuances of negotiation, offering practical tips and techniques to help you close deals more effectively and build lasting client relationships.

1. Understanding the Art of Negotiation:
Negotiation in sales is more than just haggling over prices; it’s about finding a mutually beneficial solution that satisfies both parties. It involves understanding needs, empathizing, and strategically working towards a win-win outcome.

2. Preparation is Key:

  • Know Your Product: Be thoroughly knowledgeable about your product or service. Anticipate potential questions or objections.
  • Understand Your Client: Research your client’s business, needs, and pain points. Tailoring your approach based on this understanding can significantly impact the negotiation process.

3. Effective Communication:

  • Clear and Concise: Communicate your points clearly and avoid jargon. Be direct yet polite.
  • Active Listening: Pay close attention to what the client says, and respond to their specific concerns. This shows respect and helps you tailor your responses more effectively.

4. Building Rapport:

  • Connect on a Personal Level: Find common ground to create a connection beyond business. This can make negotiations smoother.
  • Trustworthiness: Be honest and transparent. Trust is a critical component in negotiations.

5. The Power of Empathy:
Understanding and acknowledging your client’s perspective can be a game-changer. This doesn’t mean you agree with them but showing that you understand their position helps in finding a common ground.

6. Flexibility and Creativity:

  • Flexible Mindset: Be willing to adapt your approach. Rigidity can be a deal-breaker.
  • Creative Solutions: Sometimes, thinking outside the box can resolve sticking points in negotiations.

7. Handling Objections:

  • Stay Calm: Maintain your composure even when faced with difficult objections.
  • Problem-Solving Approach: Treat objections as opportunities to further understand and solve the client’s problems.

8. Closing the Deal:

  • Summarize Key Points: Before closing, summarize the benefits and value of your proposal.
  • Clear Call to Action: Be clear about the next steps. Ambiguity can lead to uncertainty and lost deals.

9. Learning from Experience:

  • Reflect on Past Negotiations: Analyze what worked and what didn’t. Continuous learning is essential for improvement.
  • Seek Feedback: Constructive feedback from clients or colleagues can provide valuable insights.

10. Staying Ethical:
Always maintain high ethical standards. Winning a negotiation should never come at the cost of integrity or professional ethics.


Mastering negotiation skills is vital for any sales professional looking to excel in their career. It’s about striking the right balance between assertiveness and empathy, preparation and flexibility. By applying these tips and techniques, you can enhance your ability to close deals effectively and build long-term client relationships. Keep following “Best Salesman” for more insights and strategies to advance your sales career.

Digital Sales Strategies: Leveraging Social Media and Online Platforms for Sales Success

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In today’s fast-paced digital world, the art of selling has transcended traditional methods, embracing the vast potential of the digital landscape. Welcome to another insightful entry on “Best Salesman,” where we explore cutting-edge strategies for sales success. Today’s focus is on harnessing the power of social media and online platforms to skyrocket your sales.

1. Embracing the Digital Shift:
The first step is acknowledging the immense potential of digital platforms. With billions of users worldwide, social media and online platforms offer a vast audience for your products or services, along with unparalleled targeting capabilities.

2. Building a Strong Online Presence:

  • Consistent Branding: Ensure your online presence reflects your brand’s identity consistently across all platforms.
  • Engaging Content: Create content that resonates with your audience – informative blog posts, engaging videos, and eye-catching graphics.

3. Utilizing Social Media Platforms:
Each social media platform offers unique advantages for sales:

  • LinkedIn: Ideal for B2B sales, networking, and establishing thought leadership.
  • Facebook and Instagram: Great for B2C sales, showcasing products, and running targeted ad campaigns.
  • X(Twitter): Effective for real-time engagement, customer service, and brand visibility.

4. Harnessing the Power of SEO:
Search Engine Optimization (SEO) is critical for increasing visibility online. Use relevant keywords, optimize your website content, and maintain an active blog to improve your search engine rankings, driving more traffic to your site.

5. Leveraging Email Marketing:
Email marketing remains a powerful tool for direct sales communications. Personalize your emails, segment your audience, and provide valuable content to nurture leads and convert them into customers.

6. Engaging with Customers Online:

  • Prompt Responses: Respond quickly to queries and comments on social media and your website.
  • Community Building: Create and nurture online communities around your brand. Engage in discussions, provide valuable insights, and establish a loyal customer base.

7. Utilizing Online Reviews and Testimonials:
Positive reviews and testimonials are incredibly persuasive. Encourage satisfied customers to leave reviews on your website and social media platforms.

8. Exploring E-commerce and Online Marketplaces:
If applicable, sell your products on e-commerce platforms or marketplaces. These platforms can expand your reach and provide an easy, accessible shopping experience for customers.

9. Analyzing Data for Improved Strategies:
Digital platforms provide a wealth of data. Use analytics tools to track performance, understand customer behavior, and refine your sales strategies accordingly.

10. Staying Up-to-Date with Digital Trends:
The digital landscape is ever-evolving. Stay informed about the latest trends and technologies to keep your strategies fresh and effective.

Digital sales strategies are no longer just an option; they are a necessity in the modern sales landscape. By effectively leveraging social media and online platforms, you can expand your reach, engage more effectively with customers, and drive significant sales growth. Stay tuned to “Best Salesman” for more insights into mastering the art of sales in the digital age.

Top 10 sales techniques and strategies

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Sales is a critical part of any business, as it directly impacts revenue generation. A successful salesperson must be knowledgeable, confident, and equipped with the right techniques and strategies. Here are the top ten sales techniques and strategies that will help you become a successful salesman:

  1. Know Your Product: Understanding the features and benefits of the product you are selling is crucial. You need to be able to articulate the value it brings to your clients, and how it solves their problems.
  2. Build Relationships: Building a relationship with your clients is key to making a sale. Listen to their needs, show genuine interest, and follow up with them regularly.
  3. Identify Pain Points: Understanding your clients’ pain points can help you tailor your approach and effectively present your solution.
  4. Ask Questions: Asking questions is an effective way to engage with your clients and understand their needs. This information can then be used to customize your sales pitch and provide relevant solutions.
  5. Empathize: Empathy is the ability to understand and share the feelings of others. Salespeople who demonstrate empathy are better able to connect with their clients and build trust.
  6. Present the Benefits: Focus on the benefits of your product or solution, rather than just its features. Highlight the impact it will have on your clients’ lives and businesses.
  7. Handle Objections: Objections are a natural part of the sales process. Anticipate potential objections and have effective responses ready.
  8. Close the Sale: Closing the sale is the final step in the sales process. Be confident and clear in your delivery, and ask for the sale in a polite and professional manner.
  9. Follow Up: Following up with clients is important for maintaining relationships and ensuring repeat business.
  10. Continuously Improve: Sales is a dynamic process, and it is important to continuously improve and update your techniques and strategies. Stay up to date with industry developments and incorporate best practices into your approach.

In conclusion, these top ten sales techniques and strategies are designed to help you become a successful salesman. Remember, success in sales is a combination of preparation, practice, and perseverance.

Get a Mentor to become a Great Salesman

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We all want to excel in life but sadly only few are able to make to the pinnacle. It is undoubtedly their hard work that pays. No can reap the sweet fruit without having worked hard for it and so have the men and women who have managed to get to the top has gone through rigorous hardships in life. When you are going through a lot of hardships, you feel like giving it up but there is one thing that can keep you going and that is a source of inspiration. If you have a mentor in life who is guiding you all the way then the path of success may not be so painful. You will have someone that you know will help you come out of difficulties, who will show you the right way to do things and who will inspire you when you feel completely down and frustrated with how things are shaping up in your life.

Especially when you want to become a great salesman, it would be very difficult to reach the top without the help of a mentor. Salesmanship is not everybody’s cup of tea and people with exceptional persuading qualities are able to survive in the market. Still at times they find it hard to combat certain situations and feel like giving it up. This is when a mentor comes handy. With loads of his/her experience, he/she can guide you how to hone your skills and what you can do better to improve your selling technique. They are the ones who can see your plus and minuses and can guide you accordingly.

Finding a proper mentor may be difficult but you have to keep the search on till the time you hit upon someone whom you find can help you achieve your goal. Few things that one should see in a person to consider him/her as their mentor are as follows.

A person who can understand you:-

It is very crucial for your mentor to know you properly before he/she starts mentoring you. A mentor should be aware of your strengths and weaknesses and should work hard to inspire you to take care of your weaknesses and concentrate more on your strengths. We all have weaknesses in life but someone who can overcome his weakness and stress more on his strengths can taste success. It is futile to spend time working on your weaknesses, rather work hard on your strengths keeping your weaknesses at bay and never allowing them to become a barrier for your growth.

The mentor should know the industry well:-

Your mentor should be someone who has loads of experience in selling things. He/she may not be an ace salesperson but that does not disqualify him/her to become a good mentor. The person can with his/her experience can mold you and make you a better salesman. He/she should be able to guide you in the different phases of becoming a great salesman.

It is important to understand that a great salesman does not mean an ace salesman but it means a person who can sell things by understanding the need of the client.

Product Knowledge is a key to be a successful salesman

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To become someone successful in life, you need to go through a lot of struggle and hardships in life. Nothing will come easily at your doorstep. Continuous struggle is the only way by which you can attain a successful career. When it comes to become a successful salesman the effort increases. You got to sacrifice a lot of things in life and only focus on your skill. Becoming a successful salesman is perhaps the hardest profession. It is not easy to sell something to an unknown person. It is rather difficult to get someone’s attention towards you and once you have it, you got to exceptionally good to pitch the product that you want to sell. At times, people may not feel the need of your product or service but somewhere down the line, the thing you are selling plays an important part in their life that they are unaware of. You got to make them aware of the importance of your stuff to them in their life. They may never find it important as long as they feel the need for it. It should be you who will work as an eye opener to them making them realize the importance of the product or service in their lives.

One very important thing that plays a crucial role to become a successful salesman is the product knowledge of the salesman. If the salesman knows what he is selling and how important it is in a person’s life, he/she may not find it difficult to create a need in the mind of the prospect. The salesman only has to convince the prospect that not having the product can have serious ramifications in his life and he can protect his interest by buying the product from him.

A salesman should also keep an eagle’s view on the competitor’s product and services. It is not just him who is selling things. There are many other men and women who are in the same profession and are selling competitive products. Therefore, he should be in a position to counter a prospect when the prospect starts comparing his product with the product of some other company. This means that the salesman should not only learn about his product but also have to study what the competitors are selling and how better they are in terms of their quality. Also need to check on the features they competitors are offering and what strategy you can follow to counter those features.

Alternatively, innovation is something that helps the salesman in selling the product. A salesman is the eye and ears of the company he is representing. Therefore, if at all he gets to know of something that is superior to what he is selling, he can make a note of it and inform his company about it. Concurrently, he should also make a note of customer’s grievances or complaints that they had with a particular product. He can let the company know about such grievances and thus make things better for the end users.

Top Five Indispensable Benefits of Salesmanship

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Merchandising regards as salesmanship and many of us think personal selling is about influencing technique. It has the capacity to turn a prospective buyer in to a client. There is no confusion that persuasion is the key skill of every seller. Are you a budding salesman? If ‘yes’, then this article will surely help you to boost your career with the quality of salesmanship or personal selling.

Most of the marketing departments have more than one person to advertise salesmanship. It is a huge responsibility and if it is controlled by one salesman, then the company’s growth chart falls down automatically. Personal selling is the principal factor of marketing which helps the manufacturing organisations to earn more and more revenue. Salesmanship is a knack of trading products and services. This art induces the punters to procure the commodity. In today’s contemporary competitive business world, application and significance of salesmanship is gradually augmenting. In the manufacturing and distributing industries, salesperson plays an important role. Personal selling is accepted as the universal marketing strategy because it contributes a lot in developing country’s economic condition. Some of the marketing professors stated, “It is the ability to persuade people to buy goods or services at a profit to the seller and benefit to the buyer”.

Advantages of Personal Selling for the Customers

  • It enables the punters to get quality commodity in reasonable price.
  • This helps the customers to express their grievances and suggestions to the sellers which in turn assist the manufacturing companies to rectify their mistakes.
  • This salesmanship technique facilitates the consumers to choose their best products according to their taste and requirements.
  • A salesman performs as a friend or guide to the purchasers. It helps the consumers to gain knowledge of any novel product.

Benefits of Salesmanship for the Businessmen

  • Personal selling boosts the brand image of a company and its products and services. In other words, we can say that a salesman works as the ears and eyes of the manufacturers.
  • It gives the opportunity to the makers to perk up their product’s quality, package and design. The sellers come to know about their lacking products by the feedback of the customers.
  • This salesmanship updates the traders with latest market value and encourages them to participate in this competitive business world.
  • The incessant demand created by this promotional technique aids in lessening the seasonal instability in requirement.
  • It facilitates the merchants to protect the economies’ profits of degree and advertising.
  • It gives scope to the novice businessmen to promote their new products in the souk.
  • Salesmanship assists in finding the potential purchasers and generates demand by earning the confidence of the punters.

Salesmanship is not only beneficial for the traders and consumers but also helpful for our modern society. It is considered as the pillar of all business activities. Government of every nation always focuses on personal selling because it helps in augmenting their revenues. It reduces the risk of inflation and generates employment opportunities for the youngsters. So, in the concluding lines, we can say confidently that if you want to expand your business, apply salesmanship and become an eye witness of this effective marketing strategy.

Tips to handle different customers in salesmanship

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Are you facing any problem in winning the customers through salesmanship? If “yes”, let us tell you that you are not the only person who is facing problem in handling the customers; there are many other marketers too. To boost the sales deal, good salesmanship is very essential. Every customer behaves in an individual way. This behaviour is very important in handling the customers efficiently to change the conversation to a sale.

To get a clear understanding of the dealing process related with the customer’s behaviour, just check out the following article.

How to handle the different customers?

  • Talkative behavior: – The garrulous or talkative people go on saying without paying any attention to the words that the salesman is saying. They always pick up faults in other’s clothes.  But, it’s not very difficult to handle them. You should try to shift their focus to the product only. Allure them with the different offers that your company is giving by explaining other details of the product. Have patience and try to clear all the queries they have.
  • Calm behavior: – These persons are the hard nut to crack. It is really very difficult to look into their mind. Tell them everything related with the product. Start a candid conversation with them asking them what they are looking for in the product. Solve all their queries as politely as you can. This will help you to get a sale.
  • Nervous behavior: – Those who are nervous lack in confidence. Try to start a polite and calm conversation with them. As they are generally shy in nature, they may hesitate to ask you every detail of the equipment. Provide them with all the general information like its application, price and how to maintain it after using it.
  • Suspicious behavior:– These kinds of people always disbelieve the salesman and his product. Do whatever you can to win their beliefs. They may scrutinize your product in an irritating way. But, don’t get angry. Keep smiling and clear all their queries and go on answering every question with patience even if they ask the same question again and again.
  • Impatient behavior:– They are always in a hurry even when buying a huge constructional equipment. These people can give you good sales, as they don’t spend much time with you in unfolding their big list of questions. So, you also don’t have to repeat the same words to them. But, mind it, these people can come back to you to ask further questions which they forgot to ask in the first meeting. That’s why, it’s better to explain them clearly all the usage of the equipment along with its product and customer service.
  • Shopper’s behavior:- These kinds of customers want to get information about the equipment’s price and application. They ask the questions with the genuine intention of buying them. You should warmly welcome them giving the necessary information about the equipment.

 

No, it’s not at all easy to deal with all the above said customers types. But, practice and experience will definitely sharpen your skill in this matter.

Five Qualities to Become a Successful Salesman

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Won’t you be surprised if you hear that after 5 years many people will not remain in the sales business? Well, it’s true. Some major changes in the field of sales have already triggered a rapid weeding of the sales force of our country. To be a successful salesman, you cannot be only a financial planner or insurance agent; you have to be very professional too. You should respect your job. Ben Feldman said that most of the people buy things because of trusting the salesman rather than the product.  This statement proves the prominent role which a good salesman plays in the mind of a customer.

To establish your career in this field, you have to possess some qualities. Just go through the article to know the qualities of an excellent salesman.

What are the qualities a salesman should have?

  • You should have interest in selling the insurance. If you are really interested, it means you can be a successful insurance seller. You should be enthusiastic, laborious and should know how to use various techniques to convince the customer. Try to make the utmost efforts by using all the available means to reach the top, but never cheat the customer.
  • Incorporate the right attitude in yourself. Be confident, friendly and polite. There are many people who really embrace their occupations. Expert seller of equipment always have positive attitude which helps them to achieve their aim. It will indeed help you to visualise your dreams.
  • Energy is another important factor for the making of a good quality salesman. They work day and night to meet their aims. Without energy, you are like the car which you can’t use for travelling. They work for long hours because they love to do it. If you reduce the equipment selling profession to “just a job”, you are surely going to fail in the long run. Though this business involves a massive rejection, you shouldn’t get upset with that and try to sharpen your skill in selling business.
  • No one born as a perfect salesman, the method or the practice makes him better. You should have a selling strategy in which you should work upon the selling process without leaving a single thing. Practice new techniques like giving them attractive offers, telling past performances of the company, building good rapport with the customer and many more.
  • Experience is another way to excellence. You should form the habit of doing the necessary things. Try making at least 40 cold calls per day. This calling experience will definitely teach you to have patience and polite even when the customer is shouting on you.

Selling of the equipment is the biggest and the most difficult thing in the world. Today, the hard-old concept of salesmanship has been replaces by sales professionalism. Set the goals, give fine service, build strong relation with the customers and develop new techniques of selling to excel in this sphere of salesmanship. The world would definitely be better off with more sales agents mainly those who feel proud to address themselves as sales personnel.