Category Archives: Selling

Selling, selling, selling

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Selling, selling, selling

Make selling a fun thing by cold calling, door knocking and telemarketing. Every year I start over with the basics…going to see customers, telemarketing like a machine, job sites, door knocking, networking, referrals, Internet marketing, blogging, video marketing and much more. Remember everybody’s job in a business is selling….Selling, Selling!

I remember when I help my friend start a office supply company…we worked nights dropping off catalogs on door steps of businesses. Again selling is going the extra mile…and doing the unexpected to get a sale. Also when we sold office supplies to those customers we would give the office manager a rose to tell her (usually women) thank you buying our office supplies. We grew that company to 50,000 plus in sales. Again do the unexpected. Remember partner with your customers.

Sale Job

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Sale Job

A company should be ran by everybody selling.  If you create your company to be sale oriented…then you will always be successful.  And what I mean is that the managers sell as the employee do.  I told one of my manager today that their job is to  sale…he look at me…then I explain that if we don’t have sales then we will not be successful in his department.  So I am trying to motivate him to sell more service…which is sales.  Tell your employees…Selling is the number one job and the rest will follow.  So go out and sell…SELLL.

Remember sales make the world go around.

A Salesman keeps educating themselves

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A Salesman keeps educating themselves

What I mean about that is alway keep learning.  I listen to podcasts about Salesmanship, marketing, internet marketing, entrepreneurs, Wall Street Journal for Small Business and much more to make me have positive thinking in my life.  Also another trait of learning is reading a great books, like “Ready, Fire, Aim: Zero to $100 Million in no time flat”  by Michael Masterson which I purchased at Amazon.   This is a great book to read…for a start up or an existing business that wants to go to the next level.  Like I always stress in my blog posts that sales and marketing are very important.  In the book Michael explains that you always need to be selling your products or services.  From a small business to a multimillion dollar company.   What is the that old says…”ALWAYS BE SELLING”.

If you are interest in reading a great book then click the links.  That how I provide content by getting paid from the affiliate links on my blog.

 

Cold Calling with Gifts

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Cold Calling with Gifts

What I mean about Cold Calling with Gifts is bringing accessories or trinkets to customers or prospects that to remind them that you are still there for them for rentals, PM, sales, services, hauling and much more (a example what I do–heavy equipment).  This keep a fresh look at you and them for the future business.  Again having a face with a voice.  Even though the customers that I have seen in the past week…they know me…giving them a face once awhile help the selling process for all future relations.  Plus it always fun to give gifts to your customers.  This is a must in sales…GO SEE YOUR CUSTOMERS IN FACE TO FACE CONSERVATION.  Also keep in touch with them by phone.

 

Salesman New Years Resolutions

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Salesman New Years Resolutions

As a Salesman you should always have goals in sales and your life.  For example, selling two excavators a month, to achieve the money that you want to produce for 2013.  And also have life goals with family, like a fun filled vacation at Walt Disney World.  All great goals or resolutions are achievable.  The best way to achieve these goals is very  loyal to your CRM Software…and I mean everyday open up and call some customers and prospects.  Keep calling those prospects that can be customers in the future.  So if you are new salesman….then get organize by buying a CRM Software Products like Act by Sage Software.  Go out and sell.

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Customer Care Salesman

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Customer Care Salesman

To be a great salesman or the best…you have to be great a customer care.  Do not ignore customers calls or question about anything even if they will not like the answer.  Be true to your customers will keep a customer for life.  For example, if a machine break down that you rented to them…get on it fast with a mechanic or send out a different unit.  Remember you are nothing without customers.  And when customers are mad….JUST LISTEN, it goes a long way.  Be great a customer care, become a the best salesman in the company.  Go out and try it.

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Be a Honest Salesman with a Winning Attitude

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Be a Honest Salesman with a Winning Attitude

A great salesman with a honest and winning attitude will always win in the long run.  Remember if you have a product malfunction, be honest and help them.  You don’t want to sell your customer once, you want to sell them multiple times.  So be honest…customers will always come back.  Also a thing that I do is do the unexpected…give them a credit for downtime or a credit on their invoice.  Be ahead of the curve…a lot of companies don’t do anything.

What I mean about the Winning Attitude is to be very positive in taking care of your customers and be honest.

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Collecting Leads

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Collecting Leads is one of the best way to be successful in Sales.  You don’t always sell your first initial stop with a new prospect.  You work them with a phone call, email and/or just dropping in on them.  The more times you touch a prospect the higher chance they will become a customer.  By using a couple tools…your CRM Software, your email collecting methods like Constant Contact and just your skills to communicate on the phone or in person.  I like i said before it does not happen over night…Hard work become a great salesman in the future.  Whatever you are selling you need to collect information about the prospect!!!!   I have done business with so many guys that switch construction companies that wherever they go I do business with them.  Collect the information and keep up with your prospects and customers at all times.

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A Listening Salesman

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A Listening Salesman

When talking to prospects and customers…you need to shut up and listen.  One of the number one problems is salesman does not listen on appointments…they do all the talking.  You need to ask questions that prospects will do all the talking.   Sit there and don’t talk.  Here is a great video “what not to do”!!!!

Marketing like a Champion

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Marketing like a Champion

Become a Marketing Selling Champion Salesman….by just doing the little things with mailers, emails, direct mail, and promotion gift (i.e. pens with your logo).  Some times you have to do the unexpected for your customers.  Like give them a credit on their bill for returning your equipment early off of rent.  That just an example that I would do.

Marketing is a Trial and Error Process…you need to try what works in your industry.  I do video marketing, blogging, social media, direct mail to contractors, email marketing to the list of 10000 companies, promotion items (hats and pens), and much more.  Make it fun and challenging…you will enjoy it.

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