With the advent of the ever increasing world of internet, marketing your products by writing articles on them is seen as one of the best ways to put your stuff in the global market. People in this generation rely on internet for almost anything and everything. For the slightest of information, they seek help from the web. This very fact speaks in volume of the dependence of today’s people over the net. In such a scenario, the fastest way to spread your message to the mass is by writing articles and publishing them on the net. Once it is there on the net, you have people from the entire globe to read it and may also find it useful to them. This very terminology of writing about your product and promoting them by putting them on web site is known as “Article Marketing”. The sphere of “Article Marketing” is expanding and we can see many people have started using this to promote their products and services. Apart from this, people write blogs where they give information about certain things which they believe would benefit people who read them.

This was all about what we mean by Article Marketing. However, there is something more to it. There are etiquettes of writing such articles and we would be discussing those etiquettes.

Type of article:  When we talk about an article, the first thing that hits our mind is how the reader will find our article especially when there are so many other similar articles getting published on a daily basis. The answer to this is pretty simple. In order to get a better position in the search engine pages, the writer needs to ensure that he writes the article using some specific words popularly known as “Keywords”. These keywords are used to achieve good rankings in the search engine which ultimately drives the article in its first few pages.

However, the scenario has changed for good. Now, it’s no longer the keywords that make it to the top of the search engine. It’s all about the content and the way it has been written. Readers want to get more information on a product and this has led the search engine operators to change the game. Now, the writer who provides more information on their article and has written it in a language that others can easily understand can expect it to come on the first page of the search engine.

Length of the Article:  If you think that by writing long stories and thus lengthening your article will help it to appear in the first page of the search engine, then you need to do some rethinking. While you are writing about your stuff, you need to ensure that you don’t make it a lengthy one. At the same time, it shouldn’t be too short to skip the attention of the search engine. You should know how to balance your article by inputting right amount of information and keeping it simple.

Pay for publishing:  Article writers often do not find their articles in the search engine for days. It could be possible that they use free sites to upload their articles. It’s recommended that one should use a pay site to publish their article and get better results from it.