Category Archives: Sales

Email Marketing – The Better Way to Promote

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We live in a world where we can see competition all around us and in order to give it a slip and make our way out, we need to think of many innovative ideas which will help us to promote our product and services to mass at large. There are many marketing strategies being followed by business owners and many of them have proved to be successful. That is not just the end of it. They keep on trying out new things every time which is the very essence of their widespread business achievements. So now we understand that innovation is the key but when it comes to email marketing, there are few things which should be better understood first before taking the plunge.

Email marketing is just a method of promoting your product or services by sending emails to potential prospects or customers who have ceased using your product for reasons best known to them. Email marketing has the ability to get back those customers by communicating with them and trying to know their needs. You also leave your contact details on the email so that they can reach you if they want to and can start budding up a relationship with your business. There are few points which one should keep in mind before they start sending emails to people at large and the points are stated as below.

Identify your prospects:  Just because you can send emails for free does not means you can send it to anybody, even if the person may not be interested in your product. This is certainly not the way things work. There is a serious need to identify the prospect before you start shooting emails to them. You need to have a robust list with the email addresses of prospects that at some point or other have shown interest in your product or products identical to what you sell. They should be your target. Once you have the list ready with you, you can start sending emails to them. You can also mention the channel through which you availed their email address and the purpose of sending them the emails.

Response rate:  Once you have sent the emails, it becomes very crucial for you to keep a count of the prospects that have gone through your email. You can simply have a link in your email, which will indicate the number of people that have gone through your site and checked your products. You can also keep something like a questionnaire or a simple form which will suggest customer’s interest on the product and help you understand the response you have received from the people.

Email containing photos of users using your product:  In order to win the confidence of the prospects, you can also add up images of your existing customers and their comments that they made on your product. Doing this will create a strong impact on the prospect and they might turn out giving business to you.

Here we understand how important it is to communicate with your customer and bringing in new innovative ideas can help you a long way in taking your business to the next level.

Blog Marketing – Why should one use it?

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In the era of internet marketing, we have blogs to help us promote our products and services to mass people. Let us first understand what we exactly mean by a blog. In simple term, blogs are web pages which are maintained by its author. The author can write about various topics right from the political situation of a county to merely promoting his products and services. It’s just a medium to reach out to people at large and letting them all know what is there in your mind. The good thing is here you do not have to stand on the street and shout your heart out to gather people and let them know what you intent to say. You only got to write about your stuff on the webpage created by you and you’ll have people to read them.

It becomes very important to understand how you can get others to read your blog. Well, this may sound as a hefty task but it’s quite simple if you do it the right way. In order to gain someone’s attention to come to your blog and read things from there, you first have to ensure that you use an enticing title. A title is the first thing a person would read before he gets into the entire story. Hence, your title should have the ability to grab one’s attention and perhaps compels him to read the full story. You also got to learn how with the use of Search Engine Optimizers, you can drive more and more people into your blog and eventually to your site.

Writing blogs is an art and if you are trying to sell your stuffs on your blog then you need to master this art before you take the final leap. There are plenty of sellers/small business owners who write blogs and market their products on it. Day in and day out, we are witnessing blog writers writing contents on their blogs and makes good money out of it. They see it as the most inexpensive medium to reach out to the mass and promote it. It also helps them in getting back customers who have left them for reasons best known to them. However, these lots do get back to them after reading their blogs. It seems that the writing on the blogs does create a sense of belief amongst the readers following which the trust factor develops.

Marketing heavy equipments on your blog could be a very good example of optimum utilization of social media. If you try to promote heavy equipments on an online auction site, it would probably cost you more. Apparently, blogs gives you an edge over online auction sites by charging you a minimal fee you can easily afford to pay.

Many sellers worldwide have created their own blogs and have started writing on it. Some even hire content writers who can write contents explaining the kind of product and services they have to offer. Overall, with the advent of this new technology, sellers are having a great time endorsing their stuffs and taking their business at new heights.

Article Marketing – A much needed way to market your products

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With the advent of the ever increasing world of internet, marketing your products by writing articles on them is seen as one of the best ways to put your stuff in the global market. People in this generation rely on internet for almost anything and everything. For the slightest of information, they seek help from the web. This very fact speaks in volume of the dependence of today’s people over the net. In such a scenario, the fastest way to spread your message to the mass is by writing articles and publishing them on the net. Once it is there on the net, you have people from the entire globe to read it and may also find it useful to them. This very terminology of writing about your product and promoting them by putting them on web site is known as “Article Marketing”. The sphere of “Article Marketing” is expanding and we can see many people have started using this to promote their products and services. Apart from this, people write blogs where they give information about certain things which they believe would benefit people who read them.

This was all about what we mean by Article Marketing. However, there is something more to it. There are etiquettes of writing such articles and we would be discussing those etiquettes.

Type of article:  When we talk about an article, the first thing that hits our mind is how the reader will find our article especially when there are so many other similar articles getting published on a daily basis. The answer to this is pretty simple. In order to get a better position in the search engine pages, the writer needs to ensure that he writes the article using some specific words popularly known as “Keywords”. These keywords are used to achieve good rankings in the search engine which ultimately drives the article in its first few pages.

However, the scenario has changed for good. Now, it’s no longer the keywords that make it to the top of the search engine. It’s all about the content and the way it has been written. Readers want to get more information on a product and this has led the search engine operators to change the game. Now, the writer who provides more information on their article and has written it in a language that others can easily understand can expect it to come on the first page of the search engine.

Length of the Article:  If you think that by writing long stories and thus lengthening your article will help it to appear in the first page of the search engine, then you need to do some rethinking. While you are writing about your stuff, you need to ensure that you don’t make it a lengthy one. At the same time, it shouldn’t be too short to skip the attention of the search engine. You should know how to balance your article by inputting right amount of information and keeping it simple.

Pay for publishing:  Article writers often do not find their articles in the search engine for days. It could be possible that they use free sites to upload their articles. It’s recommended that one should use a pay site to publish their article and get better results from it.

 

 

 

A Great Salesman Story

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I believe a great salesman has to have support and mentors of great people (positive people).  If you hang out with Negative Nancy they will bring you down….you need to be around successful people…like salesman, authors, or people you admire.  I believe being around people that is positive will make you more money.  Just like negatively can rub you the wrong way…so can be positive.  Sio go out and find positive people you can have as mentors.  Sometimes you may read books to find a positive mentor…or a podcast…friend…wife…pastor…

So this if you mission…go find a mentor or read a book from a successful industry leader in your field.  This will help you stay motivated to Become the Number One Salesman at your company.

Sales Jobs is like School

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Sales Jobs is like School

What I mean by that is you are taught by a teacher at school and you should learn from a sales mentor (or the best salesman in the company)..the right ways how to sells your products.  We all know their are bad teachers in the world as we know there are bad salesman.  We need to take the time and learn from the best.  By watching his/her habits on how they handle clients or problems.  Remember learn from the best.  If you can not find a good mentor…there are meet up groups and network events that can help you.  Remember always keep learning!!!!!  Make your Sales Job fun!!!!!

Checking on your Products

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Checking on your Products

What I mean about that is always know what your products are doing. Either going to an App store on iTunes or a job-site where your heavy equipment is….always check on progress. By doing this you can tweet it or fix it. Stay ahead of completion by knowing everything about your products. A person that knows about their products is an awesome salesman. Product knowledge is a great sales tool. So start studying….

I remember when I started my different sales careers, I didn’t know anything about each. Baseball, football, cell phones to heavy equipment….learn the scope of what you are selling by learning product knowledge.

Thanks

Kevin

Selling, selling, selling

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Selling, selling, selling

Make selling a fun thing by cold calling, door knocking and telemarketing. Every year I start over with the basics…going to see customers, telemarketing like a machine, job sites, door knocking, networking, referrals, Internet marketing, blogging, video marketing and much more. Remember everybody’s job in a business is selling….Selling, Selling!

I remember when I help my friend start a office supply company…we worked nights dropping off catalogs on door steps of businesses. Again selling is going the extra mile…and doing the unexpected to get a sale. Also when we sold office supplies to those customers we would give the office manager a rose to tell her (usually women) thank you buying our office supplies. We grew that company to 50,000 plus in sales. Again do the unexpected. Remember partner with your customers.

Sale Job

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Sale Job

A company should be ran by everybody selling.  If you create your company to be sale oriented…then you will always be successful.  And what I mean is that the managers sell as the employee do.  I told one of my manager today that their job is to  sale…he look at me…then I explain that if we don’t have sales then we will not be successful in his department.  So I am trying to motivate him to sell more service…which is sales.  Tell your employees…Selling is the number one job and the rest will follow.  So go out and sell…SELLL.

Remember sales make the world go around.

A Salesman keeps educating themselves

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A Salesman keeps educating themselves

What I mean about that is alway keep learning.  I listen to podcasts about Salesmanship, marketing, internet marketing, entrepreneurs, Wall Street Journal for Small Business and much more to make me have positive thinking in my life.  Also another trait of learning is reading a great books, like “Ready, Fire, Aim: Zero to $100 Million in no time flat”  by Michael Masterson which I purchased at Amazon.   This is a great book to read…for a start up or an existing business that wants to go to the next level.  Like I always stress in my blog posts that sales and marketing are very important.  In the book Michael explains that you always need to be selling your products or services.  From a small business to a multimillion dollar company.   What is the that old says…”ALWAYS BE SELLING”.

If you are interest in reading a great book then click the links.  That how I provide content by getting paid from the affiliate links on my blog.

 

Cold Calling with Gifts

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Cold Calling with Gifts

What I mean about Cold Calling with Gifts is bringing accessories or trinkets to customers or prospects that to remind them that you are still there for them for rentals, PM, sales, services, hauling and much more (a example what I do–heavy equipment).  This keep a fresh look at you and them for the future business.  Again having a face with a voice.  Even though the customers that I have seen in the past week…they know me…giving them a face once awhile help the selling process for all future relations.  Plus it always fun to give gifts to your customers.  This is a must in sales…GO SEE YOUR CUSTOMERS IN FACE TO FACE CONSERVATION.  Also keep in touch with them by phone.