Category Archives: Sales

Top 10 sales techniques and strategies

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Sales is a critical part of any business, as it directly impacts revenue generation. A successful salesperson must be knowledgeable, confident, and equipped with the right techniques and strategies. Here are the top ten sales techniques and strategies that will help you become a successful salesman:

  1. Know Your Product: Understanding the features and benefits of the product you are selling is crucial. You need to be able to articulate the value it brings to your clients, and how it solves their problems.
  2. Build Relationships: Building a relationship with your clients is key to making a sale. Listen to their needs, show genuine interest, and follow up with them regularly.
  3. Identify Pain Points: Understanding your clients’ pain points can help you tailor your approach and effectively present your solution.
  4. Ask Questions: Asking questions is an effective way to engage with your clients and understand their needs. This information can then be used to customize your sales pitch and provide relevant solutions.
  5. Empathize: Empathy is the ability to understand and share the feelings of others. Salespeople who demonstrate empathy are better able to connect with their clients and build trust.
  6. Present the Benefits: Focus on the benefits of your product or solution, rather than just its features. Highlight the impact it will have on your clients’ lives and businesses.
  7. Handle Objections: Objections are a natural part of the sales process. Anticipate potential objections and have effective responses ready.
  8. Close the Sale: Closing the sale is the final step in the sales process. Be confident and clear in your delivery, and ask for the sale in a polite and professional manner.
  9. Follow Up: Following up with clients is important for maintaining relationships and ensuring repeat business.
  10. Continuously Improve: Sales is a dynamic process, and it is important to continuously improve and update your techniques and strategies. Stay up to date with industry developments and incorporate best practices into your approach.

In conclusion, these top ten sales techniques and strategies are designed to help you become a successful salesman. Remember, success in sales is a combination of preparation, practice, and perseverance.

Best ways to cold call as a salesman

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Selling a particular product to someone unknown is quite a difficult task because as long as the person does not know you, he will not have the confidence and the will to purchase the product from you. He may want to give all the available excuses to avoid you. However, this does not mean that it is simple to sell something to a person you know or have a good relation. Selling is definitely an art and it takes lot of pain and practice to master the art. Not every individual can sell things. People who want to make a career in sales should first understand if they have the potential to be patient and can persuade people in buying his product.

It is said that if you are able to fix an appointment, you have already completed 50% of your job. The rest 50% depends on how the salesman who meets the prospect handles the situation. In the entire process of sales, the first 50% is the most crucial one. We get so many calls from people who want to sell something or the other and this really makes life frustrating. People have work on do and when they are in middle of their work, getting a cold call from a salesman can really irk you. So what can a cold caller do to work it out differently?

Check if it is the right time to talk to him:-

While you start a call, it is important that you greet the person first and after having introduced yourself to him/her, check if it is the right time to talk to him about the stuff you want to sell. If you just start going without even trying to know if the person would like to talk to you or no, he/she might straight away hung up the call and you lose a prospect. Just in case if the person says he/she is busy for the moment, try to know when you can call him/her next and ensure that you call the person at the time mentioned. It is also possible that the person may be busy the next time you call him/her but it is prudent that you take the next available time to call.

Speak well about your product and try to know his requirements:-

Before you start making calls, try to know your product well. If you get a prospect who is interested in your product and if he asks questions, you should be able to answer them. That will show how confident and knowledgeable you are with your product. Other than this, it is important that you check if the prospect has any requirement of your product. If you are trying to sell something that is commonly used item, then you can even create a need.

Do not be pushy with the prospect:-

Ideally, we don’t like people who push us to do something we are not interested in. If you are able to generate interest for your product, you can make a sale but if you be pushy with the prospect you may lose the sale.

Get a Mentor to become a Great Salesman

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We all want to excel in life but sadly only few are able to make to the pinnacle. It is undoubtedly their hard work that pays. No can reap the sweet fruit without having worked hard for it and so have the men and women who have managed to get to the top has gone through rigorous hardships in life. When you are going through a lot of hardships, you feel like giving it up but there is one thing that can keep you going and that is a source of inspiration. If you have a mentor in life who is guiding you all the way then the path of success may not be so painful. You will have someone that you know will help you come out of difficulties, who will show you the right way to do things and who will inspire you when you feel completely down and frustrated with how things are shaping up in your life.

Especially when you want to become a great salesman, it would be very difficult to reach the top without the help of a mentor. Salesmanship is not everybody’s cup of tea and people with exceptional persuading qualities are able to survive in the market. Still at times they find it hard to combat certain situations and feel like giving it up. This is when a mentor comes handy. With loads of his/her experience, he/she can guide you how to hone your skills and what you can do better to improve your selling technique. They are the ones who can see your plus and minuses and can guide you accordingly.

Finding a proper mentor may be difficult but you have to keep the search on till the time you hit upon someone whom you find can help you achieve your goal. Few things that one should see in a person to consider him/her as their mentor are as follows.

A person who can understand you:-

It is very crucial for your mentor to know you properly before he/she starts mentoring you. A mentor should be aware of your strengths and weaknesses and should work hard to inspire you to take care of your weaknesses and concentrate more on your strengths. We all have weaknesses in life but someone who can overcome his weakness and stress more on his strengths can taste success. It is futile to spend time working on your weaknesses, rather work hard on your strengths keeping your weaknesses at bay and never allowing them to become a barrier for your growth.

The mentor should know the industry well:-

Your mentor should be someone who has loads of experience in selling things. He/she may not be an ace salesperson but that does not disqualify him/her to become a good mentor. The person can with his/her experience can mold you and make you a better salesman. He/she should be able to guide you in the different phases of becoming a great salesman.

It is important to understand that a great salesman does not mean an ace salesman but it means a person who can sell things by understanding the need of the client.

Product Knowledge is a key to be a successful salesman

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To become someone successful in life, you need to go through a lot of struggle and hardships in life. Nothing will come easily at your doorstep. Continuous struggle is the only way by which you can attain a successful career. When it comes to become a successful salesman the effort increases. You got to sacrifice a lot of things in life and only focus on your skill. Becoming a successful salesman is perhaps the hardest profession. It is not easy to sell something to an unknown person. It is rather difficult to get someone’s attention towards you and once you have it, you got to exceptionally good to pitch the product that you want to sell. At times, people may not feel the need of your product or service but somewhere down the line, the thing you are selling plays an important part in their life that they are unaware of. You got to make them aware of the importance of your stuff to them in their life. They may never find it important as long as they feel the need for it. It should be you who will work as an eye opener to them making them realize the importance of the product or service in their lives.

One very important thing that plays a crucial role to become a successful salesman is the product knowledge of the salesman. If the salesman knows what he is selling and how important it is in a person’s life, he/she may not find it difficult to create a need in the mind of the prospect. The salesman only has to convince the prospect that not having the product can have serious ramifications in his life and he can protect his interest by buying the product from him.

A salesman should also keep an eagle’s view on the competitor’s product and services. It is not just him who is selling things. There are many other men and women who are in the same profession and are selling competitive products. Therefore, he should be in a position to counter a prospect when the prospect starts comparing his product with the product of some other company. This means that the salesman should not only learn about his product but also have to study what the competitors are selling and how better they are in terms of their quality. Also need to check on the features they competitors are offering and what strategy you can follow to counter those features.

Alternatively, innovation is something that helps the salesman in selling the product. A salesman is the eye and ears of the company he is representing. Therefore, if at all he gets to know of something that is superior to what he is selling, he can make a note of it and inform his company about it. Concurrently, he should also make a note of customer’s grievances or complaints that they had with a particular product. He can let the company know about such grievances and thus make things better for the end users.

Top Five Indispensable Benefits of Salesmanship

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Merchandising regards as salesmanship and many of us think personal selling is about influencing technique. It has the capacity to turn a prospective buyer in to a client. There is no confusion that persuasion is the key skill of every seller. Are you a budding salesman? If ‘yes’, then this article will surely help you to boost your career with the quality of salesmanship or personal selling.

Most of the marketing departments have more than one person to advertise salesmanship. It is a huge responsibility and if it is controlled by one salesman, then the company’s growth chart falls down automatically. Personal selling is the principal factor of marketing which helps the manufacturing organisations to earn more and more revenue. Salesmanship is a knack of trading products and services. This art induces the punters to procure the commodity. In today’s contemporary competitive business world, application and significance of salesmanship is gradually augmenting. In the manufacturing and distributing industries, salesperson plays an important role. Personal selling is accepted as the universal marketing strategy because it contributes a lot in developing country’s economic condition. Some of the marketing professors stated, “It is the ability to persuade people to buy goods or services at a profit to the seller and benefit to the buyer”.

Advantages of Personal Selling for the Customers

  • It enables the punters to get quality commodity in reasonable price.
  • This helps the customers to express their grievances and suggestions to the sellers which in turn assist the manufacturing companies to rectify their mistakes.
  • This salesmanship technique facilitates the consumers to choose their best products according to their taste and requirements.
  • A salesman performs as a friend or guide to the purchasers. It helps the consumers to gain knowledge of any novel product.

Benefits of Salesmanship for the Businessmen

  • Personal selling boosts the brand image of a company and its products and services. In other words, we can say that a salesman works as the ears and eyes of the manufacturers.
  • It gives the opportunity to the makers to perk up their product’s quality, package and design. The sellers come to know about their lacking products by the feedback of the customers.
  • This salesmanship updates the traders with latest market value and encourages them to participate in this competitive business world.
  • The incessant demand created by this promotional technique aids in lessening the seasonal instability in requirement.
  • It facilitates the merchants to protect the economies’ profits of degree and advertising.
  • It gives scope to the novice businessmen to promote their new products in the souk.
  • Salesmanship assists in finding the potential purchasers and generates demand by earning the confidence of the punters.

Salesmanship is not only beneficial for the traders and consumers but also helpful for our modern society. It is considered as the pillar of all business activities. Government of every nation always focuses on personal selling because it helps in augmenting their revenues. It reduces the risk of inflation and generates employment opportunities for the youngsters. So, in the concluding lines, we can say confidently that if you want to expand your business, apply salesmanship and become an eye witness of this effective marketing strategy.

Tips to handle different customers in salesmanship

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Are you facing any problem in winning the customers through salesmanship? If “yes”, let us tell you that you are not the only person who is facing problem in handling the customers; there are many other marketers too. To boost the sales deal, good salesmanship is very essential. Every customer behaves in an individual way. This behaviour is very important in handling the customers efficiently to change the conversation to a sale.

To get a clear understanding of the dealing process related with the customer’s behaviour, just check out the following article.

How to handle the different customers?

  • Talkative behavior: – The garrulous or talkative people go on saying without paying any attention to the words that the salesman is saying. They always pick up faults in other’s clothes.  But, it’s not very difficult to handle them. You should try to shift their focus to the product only. Allure them with the different offers that your company is giving by explaining other details of the product. Have patience and try to clear all the queries they have.
  • Calm behavior: – These persons are the hard nut to crack. It is really very difficult to look into their mind. Tell them everything related with the product. Start a candid conversation with them asking them what they are looking for in the product. Solve all their queries as politely as you can. This will help you to get a sale.
  • Nervous behavior: – Those who are nervous lack in confidence. Try to start a polite and calm conversation with them. As they are generally shy in nature, they may hesitate to ask you every detail of the equipment. Provide them with all the general information like its application, price and how to maintain it after using it.
  • Suspicious behavior:– These kinds of people always disbelieve the salesman and his product. Do whatever you can to win their beliefs. They may scrutinize your product in an irritating way. But, don’t get angry. Keep smiling and clear all their queries and go on answering every question with patience even if they ask the same question again and again.
  • Impatient behavior:– They are always in a hurry even when buying a huge constructional equipment. These people can give you good sales, as they don’t spend much time with you in unfolding their big list of questions. So, you also don’t have to repeat the same words to them. But, mind it, these people can come back to you to ask further questions which they forgot to ask in the first meeting. That’s why, it’s better to explain them clearly all the usage of the equipment along with its product and customer service.
  • Shopper’s behavior:- These kinds of customers want to get information about the equipment’s price and application. They ask the questions with the genuine intention of buying them. You should warmly welcome them giving the necessary information about the equipment.

 

No, it’s not at all easy to deal with all the above said customers types. But, practice and experience will definitely sharpen your skill in this matter.

Social Media Marketing – Can it Make Selling Effective

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We live in a world where we can see buyers and sellers all around us trying different strategies to sell their product. All sellers try to give their product the limelight they need to sell and very well understand that without providing the right exposure, it would be very difficult for them to move an inch higher in the business. On one side, with the advent of new technology it has become simpler for sellers to endorse their produces in the global market but on the other side it has led to cut throat competition. Many even call it as “Rat Race”.

Keeping into consideration the technological advances, we would be talking in details on how social media marketing has changed the face of selling across globe.

Start-up Business:  Social Media Marketing has come down as a boon for businesses which are in the beginning phase. These small businesses are saved from the trouble of endorsing their products with big advertisement agencies and thus can also save good portion of money which can be actively utilized for future business assignments. All they have to do is create an account in any of the social media network, post their items there along with a brief description about the company and its existence. Giving these details is very important. It lets the customer know about more about the company and the kind of product the company produces. This results in generating faith in the company before they begin giving business to them.

Keep personal and business account separate:  Many small business owners make this mistake and later have to repent for it. They need to understand the difference between a personal and a business account. You cannot send business emails or talk in length about your business using your personal account. People may find you to be too business-minded and might look for ways to avoid you. In order to avoid such a situation, it is advisable to have 2 separate accounts. One could be your personal account and the other to meet your business needs.

Keep your business account up-to-date:  This becomes very crucial as far as promoting your products on social media network is concerned.  You need to ensure that you keep updating the web site on a continuous basis and if there are any changes made in the hierarchy or for that matter you have made good profits in a year, it should be reflected on your site. You may not want to lose a prospect just because he/she has found your site not updated for months. This also leaves a negative impact on the customer who starts believing that your company and your products are not worthy to be bought.

Try to beautify your site:  What looks good sells the most. Try to keep your website as alluring as you can. Visitors visiting your web site from a social media network should get surprised to see something that cherishes their mind and compels them to dig deeper to your site. You can also take help of a website developed and can work things out with him.

These are few points which if followed correctly can work wonders for you and help you get the most from a social media networking site.

Selling the Right Stuff Can Make One a Perfect Salesman

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Many renowned sellers say that you need to have a rhino’s skin to become a salesman. Well, it means that one needs to have a very thick skin to undergo any number of failures and at times embarrassment and humiliation from your boss. You got to gulp it all and move on selling your stuff. However, something which is of utter significance is you can only sell stuffs that you believe in. First you got to sell it to yourself and if you feel that you can buy them, you are ready to sell it to the mass.

When we think about salesman, we start visualizing men who keeps on talking about the features of their product and rarely hears what you want to say, doesn’t give much attention to your requirement and keeps pushing you to buy their stuff. Undoubtedly, you want to get away from such people. So, if this doesn’t work then how can one become a good salesman? We would be talking in detail about what one needs to do in order to improve his style of selling and eventually become the perfect salesman.

Knowing your product:  In order to sell something confidently, you need to be sure of what you are selling. The buyer may come up with several questions and if you fail to answer any of them, you are on the verge of losing the sale. Thus, it is of prime importance to understand your product thoroughly and then start selling it.

Take help from seniors:  While you are new to selling, you may come up with numerous issues for which you may not see a way out. In such a situation, you may seek the help of your seniors who would be far more experienced in handling similar situations in the past. Going out with them on calls and learning the way they pitch the product to the client is worth knowing. You may not adopt the same technique that’s used by your senior as every other person has their own unique way of selling. After knowing your comfort levels, you might develop one of your own.

Practice at home:  There is an old saying “Practice makes one perfect”. Well, you got to take the same approach. When you’re getting trained or have just started visiting clients, after your days work, you can practice a bit of selling back at home. You can ask your parent or wife to pose as a customer and you try selling them the stuff. Ask them to throw hard hitting questions at you, put you in a situation which is kind of awkward and where you really need to use your presence of mind to get through it. You’d really love this exercise and simultaneously will learn a lot from them.

Don’t get too pushy and be fair with the customer: This is perhaps the most important point one can’t let go. You cannot push your customer to buy something they don’t intend to. Your duty would be to understand their need, analyse them and try to come out with options. The client will appreciate your effort and that will coax him to buy the product from you.

It is certainly not simple to become a perfect salesman without working hard for it but it’s not at all an impossible task. All you need to do is understand your product and simultaneously the need of the client. Also you may need some success stories to back your

Email Marketing – The Better Way to Promote

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We live in a world where we can see competition all around us and in order to give it a slip and make our way out, we need to think of many innovative ideas which will help us to promote our product and services to mass at large. There are many marketing strategies being followed by business owners and many of them have proved to be successful. That is not just the end of it. They keep on trying out new things every time which is the very essence of their widespread business achievements. So now we understand that innovation is the key but when it comes to email marketing, there are few things which should be better understood first before taking the plunge.

Email marketing is just a method of promoting your product or services by sending emails to potential prospects or customers who have ceased using your product for reasons best known to them. Email marketing has the ability to get back those customers by communicating with them and trying to know their needs. You also leave your contact details on the email so that they can reach you if they want to and can start budding up a relationship with your business. There are few points which one should keep in mind before they start sending emails to people at large and the points are stated as below.

Identify your prospects:  Just because you can send emails for free does not means you can send it to anybody, even if the person may not be interested in your product. This is certainly not the way things work. There is a serious need to identify the prospect before you start shooting emails to them. You need to have a robust list with the email addresses of prospects that at some point or other have shown interest in your product or products identical to what you sell. They should be your target. Once you have the list ready with you, you can start sending emails to them. You can also mention the channel through which you availed their email address and the purpose of sending them the emails.

Response rate:  Once you have sent the emails, it becomes very crucial for you to keep a count of the prospects that have gone through your email. You can simply have a link in your email, which will indicate the number of people that have gone through your site and checked your products. You can also keep something like a questionnaire or a simple form which will suggest customer’s interest on the product and help you understand the response you have received from the people.

Email containing photos of users using your product:  In order to win the confidence of the prospects, you can also add up images of your existing customers and their comments that they made on your product. Doing this will create a strong impact on the prospect and they might turn out giving business to you.

Here we understand how important it is to communicate with your customer and bringing in new innovative ideas can help you a long way in taking your business to the next level.

Blog Marketing – Why should one use it?

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In the era of internet marketing, we have blogs to help us promote our products and services to mass people. Let us first understand what we exactly mean by a blog. In simple term, blogs are web pages which are maintained by its author. The author can write about various topics right from the political situation of a county to merely promoting his products and services. It’s just a medium to reach out to people at large and letting them all know what is there in your mind. The good thing is here you do not have to stand on the street and shout your heart out to gather people and let them know what you intent to say. You only got to write about your stuff on the webpage created by you and you’ll have people to read them.

It becomes very important to understand how you can get others to read your blog. Well, this may sound as a hefty task but it’s quite simple if you do it the right way. In order to gain someone’s attention to come to your blog and read things from there, you first have to ensure that you use an enticing title. A title is the first thing a person would read before he gets into the entire story. Hence, your title should have the ability to grab one’s attention and perhaps compels him to read the full story. You also got to learn how with the use of Search Engine Optimizers, you can drive more and more people into your blog and eventually to your site.

Writing blogs is an art and if you are trying to sell your stuffs on your blog then you need to master this art before you take the final leap. There are plenty of sellers/small business owners who write blogs and market their products on it. Day in and day out, we are witnessing blog writers writing contents on their blogs and makes good money out of it. They see it as the most inexpensive medium to reach out to the mass and promote it. It also helps them in getting back customers who have left them for reasons best known to them. However, these lots do get back to them after reading their blogs. It seems that the writing on the blogs does create a sense of belief amongst the readers following which the trust factor develops.

Marketing heavy equipments on your blog could be a very good example of optimum utilization of social media. If you try to promote heavy equipments on an online auction site, it would probably cost you more. Apparently, blogs gives you an edge over online auction sites by charging you a minimal fee you can easily afford to pay.

Many sellers worldwide have created their own blogs and have started writing on it. Some even hire content writers who can write contents explaining the kind of product and services they have to offer. Overall, with the advent of this new technology, sellers are having a great time endorsing their stuffs and taking their business at new heights.